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Football star Haaland makes strategic move beyond football, invests in Norway Chess, supporting the launch of the new Total Chess World Championship Tour—an initiative designed to elevate the global appeal of the game and make it more engaging for spectators.
The investment comes through a new company, Chess Mates, founded by Haaland in partnership with Norwegian business leader Morten Borge. The firm will take a significant ownership stake in Norway Chess, marking a major step in the evolution of competitive chess as a…
