How Sweden’s innovative alternatives pave the way to a smoke-free future

Sweden has provided a pioneering model in the pursuit of a smoke-free future, by adopting a harm reduction strategy and encouraging the use of less harmful nicotine alternatives. While many countries are still struggling to reduce smoking rates, Sweden is close to becoming the first “smoke-free” country as defined by the World Health Organization, meaning that less than 5% of the adult population smokes.

This shift was not born of the moment, but rather the result of a gradual decline in smoking rates over two decades, driven…